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Integrating Facebook Pixel

What is the Facebook Pixel?​

The Facebook Pixel is a script that enables Facebook to track user activities on your site. Specifically, it's used to identify a ROI for your Facebook and Instagram ad-spend.

Adding your Facebook Pixel to your Studio Account​

  1. Open up the Integrations section in Studio.

  2. Once here, select the (+) to the right of Facebook Pixel.

  3. Here you'll be prompted to add your Pixel ID. This ID can be found in your Facebook Events Manager.

    More about that here. FB_Pixel

  4. After pasting that ID, save the integration.

  5. Your Facebook Pixel is now installed on your site!