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Integrating Google Tag Manager

What is Google Tag Manager?​

Google Tag Manager (GTM) does exactly what it's name implies. It's a Google product that's primary role is to * *manages tags**. In other words, if you have a Google Ads event, a 3rd party script, or any other piece of code that you need added to your site under certain conditions; GTM is the solution you're looking for. To get started, visit https://tagmanager.google.com/ and create an account.

Adding your GTM container to your Studio Account​

  1. Open up the Integrations section in Studio.
  2. Once here, select the (+) to the right of Google Tag Manager.
  3. Here you'll be prompted to add your GTM container ID. This ID can be found in the top-right of your container after it's been created. The ID should look similar to GTM-#######
  4. After pasting that ID, save the integration.
  5. GTM is now installed on your site!

My GTM Container is 404-ing​

If your GTM container is 404-ing, it likely hasn't yet been published. Add a tag to your container and publish it as a new version. This should resolve the issue.