Learn how to create, manage, and effectively use Templates and Attributes to support scalable & efficient management of your products. From building searchable, customizable, and reusable product resources, to creating dynamic product, you'll learn how to use templates and use attributes to power smarter, more flexible catalog configurations.

Working with Templates & Attributes

Templates and Attributes are building blocks for defining and customizing product offerings in a highly flexible way. Whether it’s specifying the size and color of a product or managing complex SEO metadata, these tools allow you to create precise, reusable product data configurations that are adaptable to, and repeatable for, multiple use cases.

Learning Objectives

In this section, you will learn:

• How to define and create product attributes that describe key characteristics like color, size, or material.
• How to group attributes into reusable templates, reducing manual work and ensuring data consistency across multiple products.
• How to leverage templates and attributes for SEO optimization, search facets, and merchandising opportunities.
• How to manage product data through extension templates, customizing fields for internal and storefront use.

Lesson Summary

Part 1: What are Attributes?

Learn how attributes define product characteristics to enhance filtering, search, and SEO.

Part 2: What are Templates?

Discover how templates group attributes for consistent product catalog management.

Part 3: Attributes for SEO & Search Facets

Learn how attributes improve SEO and enable search facets for better product discovery.

Part 4: Attributes for Merchandising

Explore how attributes drive product recommendations and merchandising strategies.