Getting Started with PXM

The Product Experience Management (PXM) service allows you to manage your product information, structure, and pricing in one place, in a way that is flexible and scalable. Since your product data is stored separately from pricing, catalogs, and product hierarchies, you have a single source of truth for product data that allows you to create flexible product offerings across multiple catalogs and at different price points.

Separation of Data

PXM stores product information, pricing, catalogs, and product hierarchies separately from each other. This separation allows for flexible management and customization of product offerings. Different catalog configurations and various price points can be managed without altering or duplicating the underlying product data.

Why is this important?

The separation of data between product information, pricing, catalogs, and hierarchies provides unparalleled flexibility for your business. By decoupling these elements, you can manage products without duplicating data or making complex changes across multiple systems. This reduces errors and improves operational efficiency.

Applied Example: Window Manufacturer	A retailer selling seasonal products can quickly adjust prices in one price book without touching the product's data. During a holiday sale, they can apply discounts to specific items across multiple regions and channels, or pair a new price book and hierarchy to serve up a seasonal sale catalog, while keeping the product descriptions, images, and inventory details consistent.

Single Source of Truth

PXM allows you to manage all product information in one place, reducing the time and effort required to update and maintain product data across different platforms and stores.

Centralizing product data ensures consistency and accuracy across all your product-related activities. It facilitates streamlined updates and synchronization across different sales channels and storefronts, making PXM a reliable single source of truth for product information.

Why is this important?

Having a single source of truth for product data ensures you can maintain consistent and accurate information across all channels and stores. This reduces redundancy and the risk of errors, especially when handling large product catalogs across multiple regions or channels.

Applied Example: Global Cosmetics Brand	For a global beauty brand offering different product variations in multiple regions, PXM ensures that changes to product descriptions or formulations are consistently updated across all storefronts. This means that a new shade of lipstick or a packaging update is reflected accurately across all geographies.

Felxible Associations

Products can be associated with various elements such as images, files, and inventory details. These associations can be linked to specific products or hierarchies, enhancing the product without altering the product itself. This setup ensures fast retrieval times and consistent performance, even as product data grows.

Why is this important?

With flexible associations, you can reuse products across multiple catalogs, regions, and hierarchies without duplicating the data, improving scalability. These references allow for better speed and performance when handling complex catalogs with a high volume of products.

Applied Example: Video Game Retailer	A gaming store must adhere to the unique regulatory requirements of different regions. They can create multiple regional catalogs for the same game, but apply different pricing, promotions and downloadable content for each region based on local laws. The core product remins the same but localized pricing and assets are easily swapped in.

Efficiency & Performance

PXM leverages references to products rather than directly handling the product data when setting prices or managing inventory. This reference-based approach improves response times and system performance. Automated catalog updates reduce the time between product updates and their availability online.

Why is this important?

This approach allows you to make real-time adjustments without affecting core system performance. The ability to quickly deploy updates and reflect them across multiple storefronts and channels ensures a seamless customer experience.

Applied Example Furniture & Home Goods Store

A home goods retailer can instantly apply flash sales or seasonal promotions across all online platforms, with pricing updates taking effect immediately using a new price book. The new price book is paired with existing hierarchies to create a new catalog that will be swapped in for the duration of the flash sale. When the sale is over, the original catalog is published without causing any delays or changes to pricing.

Scalability

PXM supports seamless management of diverse products, pricing strategies and catalogs across different account types, business models, and brands. This flexibility is essential for businesses operating in multiple regions, serving different or multiple customer segments (e.g., B2B and B2C), or running various subscription and reward programs.

Why is this important?

Scalability is critical when you need to serve multiple customer segments, regions, or brands from a single system. As you grow and expand into new markets, PXM's scalable infrastructure allows you to manage increasingly complex product configurations without compromising performance.

Applied Example Window & Door Manufacturer	A window and door manufacturer can create custom catalogs for franchises, independent retailers, and big box 3rd party retailers, each with unique pricing and product configurations. This allows the business to handle both B2B and B2C segments while maintaining tailored product experiences.