How can I use attributes and templates for SEO and search facets?

Attributes are not just for defining product details; they can significantly enhance your site's search engine optimization (SEO). By embedding metadata such as keywords, description tags, and alt-text for images within attributes, you can improve your site's visibility on search engines.

What does this mean?

When you create a template specifically for SEO that might include attributes like "keywords," "meta description," or "SEO title." This means that when a search engine indexes your site, it can more accurately understand and categorize the content, potentially leading to better search rankings.

What about search facets?

For search facets, attributes help define the characteristics of products in a store, such as color, size, or material. When a shopper searches for products, these attributes enable the store to return results that match the search criteria. For instance, a gamer looking for an action game compatible with Mac can easily apply these facets to filter out irrelevant results, leading to a more efficient shopping experience, and higher conversion for your business.

	By carefully setting up templates and attributes, you ensure that products are not only cataloged effectively for internal management but also optimized for external search engines and customer-facing search functionalities. This improves the discoverability and relevance of products in search results, both on search engines and within the store itself.