Advanced Uses of Attributes for Merchandising

Attributes can also be used to establish product relationships, such as recommending complementary products. This is particularly useful in upselling and cross-selling strategies.

How might this apply in a B2B setting?

In a B2B (Business-to-Business) context, attributes can be used to handle complex product details and pricing structures. Attributes such as shipping weight, dimensions, or pricing information like MSRP (Manufacturer Suggested Retail Price) are crucial for detailed product categorization. They allow businesses to provide accurate quotes and ensure that the customer receives all necessary information for making purchasing decisions.

Applied examples

Use Case 1: B2C	In Playtend’s store, if a customer is viewing a console with a specific storage capacity, the system can use attributes to recommend games that are optimized for that particular system configuration. This not only enhances the customer shopping experience by providing them with relevant suggestions but can also increase the average order value.
Use Case 2: B2B	For instance, a B2B supplier might use attributes to categorize products by shipping weight to determine logistics costs more efficiently or use price book attributes to offer different pricing tiers based on the volume of purchase or customer segment.