Applying Hierarchies and Nodes Beyond Categories
While many and nodes are not limited to traditional category-based product organizations. They can also be applied to a variety of contexts like customer segmentation, geographic regions, product features, and more. This flexibility allows businesses to build dynamic, adaptable product catalogs that respond to specific customer needs.
Key Use Cases Beyond Traditional Categories
- Geographic Segmentation
- Customer Segmentation
- Seasonal or Thematic Collections
- Flash Sales
- Multiple Channels
Create hierarchies based on where your products are sold, such as North America, Europe, or Asia. You can assign products to these nodes based on their availability in each region, ensuring that customers see relevant products for their location. ![hierarchy example geographic segmentation](/assets/pxm-diagrams-graphics/hierarchy-example-geographic-segmentation.png)
Use hierarchies to build product structures tailored for different customer types. For instance, you can have separate hierarchies for B2B customers, loyalty members, or first-time buyers, offering them personalized product selections. ![hierarchy example customer segmentation](/assets/pxm-diagrams-graphics/hierarchy-example-customer-segmentation.png)
Organize products by season or theme, such as a Summer Collection or Holiday Sale. This allows you to showcase specific products in various contexts and highlight them during relevant times of the year. ![hierarchy example seasonal thematic collections](/assets/pxm-diagrams-graphics/hierarchy-example-seasonal-thematic-collections.png)
Set up hierarchies for temporary sales events, like flash sales, where products are grouped together for a limited time offer. This can drive urgency and focus customer attention on promotional items. ![hierarchy example flash sale](/assets/pxm-diagrams-graphics/hierarchy-example-seasonal-flash-sales.png)
Develop hierarchies to manage product offerings across different sales channels, such as online, in-store, or through third-party platforms. This ensures that each channel has a tailored product selection. ![hierarchy example muliple hannels](/assets/pxm-diagrams-graphics/hierarchy-example-multiple-channels.png)