Membership Subscriptions

Whenever your business charges a recurring fee for access to some or all of its services or products, or set of privileges, you are providing a membership experience.

The benefit of this type of subscription is that it is simple and straightforward. Membership subscriptions do not offer a steady stream of fresh products and services, but allow you to provide certain benefits to members. For example, members discounts, free next-day delivery, loyalty points, access to premium content, and so on.

Characteristics of Membership Subscriptions

Using the membership model, you can:

• offer a trial period.

• set weekly, monthly, and yearly billing cycles.

• discount products for subscriptions

• set different prices for the same products

• set separate pricing according to each:

  • product
  • plan/billing cycle

Membership Subscription Example

The following steps describe how to create an online streaming service for different products such as standard definition streaming, high-definition streaming and 4K streaming.

1. Create the products:

   • standard definition streaming

   • high-definition streaming

   • 4K streaming

     You do not need to assign any pricing to these products.

   See Repeat Products.

2. Create your plans, for example:

   • Standard with adverts
   • Standard

   See Plans.

3. Create an offering that combines each product with the plans.

   • offering 1 - standard definition streaming with standard with adverts and standard plans.
   • offering 2 - high definition streaming with standard with adverts and standard plans.
   • offering 3 - 4k streaming with standard with adverts and standard plans.

   See Offerings.