Dynamic Product Management Across Catalogs
One of the key strengths of Elastic Path's Product Experience Manager is how it extends your ability to manage products dynamically across multiple catalogs, geographies, and customer segments. This flexibility allows businesses to present their products in tailored ways to different market segments.
Since products can be associated with multiple catalogs without having to be duplicated, your business can offer offer different prices and product selections across regions or customer types.
Playtend Games uses PXM to manage a complex catalog spanning multiple regions, including Canada, the UK, and Mexico, while offering products such as digital games, consoles, and accessories.
By leveraging shared product templates and attributes, Playtend can manage product data efficiently without duplication. The same products are configured for different regions based on language, content restrictions, and pricing through unique hierarchies and price books. For instance, Playtend's games are available in multiple languages, while certain games, are restricted in the Mexico region due to licensing.
In the Canadian market, Playtend dynamically filters products for Quebec customers to display only games available in both English and French, without needing a separate catalog for the region.
Elite members across regions receive exclusive discounts and early access through a dedicated price book and hierarchy, allowing Playtend to offer personalized pricing without duplicating product data.