You can group products together with different types of bundles to suit a variety of business needs. Bundles can be used to create personalized and curated product packages, assemblies of products to be sold together or individually or as a configurator tool to build custom products and solutions.
While fixed bundles are a pre-defined grouping of products offered at a fixed price, dynamic bundles allow customers to choose components from a list of options. You can also create bundles of bundles with ease where a bundle contain other bundles as components.
Advanced Applications for Bundles
Elastic Path's Bundle Builder is highly flexible, and can be used for a variety of complex use cases that may not be otherwise described as a bundle in business context. For example, bundles can be used to create product configurators for custom made products and solutions, or to present an assembly of products as part of a collection where shoppers can buy two, three, four or more components from the same product bundle.
Bundle Type | Applied Example |
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Fixed Bundle | A leather goods retailer sells a briefcase and tablet cover as a gift set, at a discounted rate that includes optional, free engraving. While bundle components cannot be customized, the product can still be personalized by the customer. |
Dynamic Bundles | A professional association sells a discounted membership fee with the purchase of a certification exam, where total price of both is adjusted based on their selections. |
Bundles of Bundles | A video game manufacturer sell a “Complete Gaming Setup” bundle that includes a console bundle, a video game bundle, and an accessory bundle. Each bundle within the "parent" bundle has its own price and components. |
Collections | An outdoor gear store sells jackets that come with compatible shells, liners and pants. Shoppers can select one or more products from the collection as a single purchasable product, reducing the need to search for and add multiple items to their cart, and increasing average order value. |
Assemblies or Configurators | A custom furniture brand offers 2, 3, and 4-seater sofas with over 100 fabrics and 5 leg material options. Instead of creating thousands of SKU variations (for products they may never sell), they use bundles as a custom configurator tool, allowing shoppers to build their ideal sofa. |