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You can group products together with different types of bundles to suit a variety of business needs. Bundles can be used to create personalized and curated product packages, assemblies of products to be sold together or individually or as a configurator tool to build custom products and solutions.

While fixed bundles are a pre-defined grouping of products offered at a fixed price, dynamic bundles allow customers to choose components from a list of options. You can also create bundles of bundles with ease where a bundle contain other bundles as components.

Advanced Applications for Bundles

Elastic Path's Bundle Builder is highly flexible, and can be used for a variety of complex use cases that may not be otherwise described as a bundle in business context. For example, bundles can be used to create product configurators for custom made products and solutions, or to present an assembly of products as part of a collection where shoppers can buy two, three, four or more components from the same product bundle.

Bundle TypeApplied Example
Fixed BundleA leather goods retailer sells a briefcase and tablet cover as a gift set, at a discounted rate that includes optional, free engraving. While bundle components cannot be customized, the product can still be personalized by the customer.
Dynamic BundlesA professional association sells a discounted membership fee with the purchase of a certification exam, where total price of both is adjusted based on their selections.
Bundles of BundlesA video game manufacturer sell a “Complete Gaming Setup” bundle that includes a console bundle, a video game bundle, and an accessory bundle. Each bundle within the "parent" bundle has its own price and components.
CollectionsAn outdoor gear store sells jackets that come with compatible shells, liners and pants. Shoppers can select one or more products from the collection as a single purchasable product, reducing the need to search for and add multiple items to their cart, and increasing average order value.
Assemblies or ConfiguratorsA custom furniture brand offers 2, 3, and 4-seater sofas with over 100 fabrics and 5 leg material options. Instead of creating thousands of SKU variations (for products they may never sell), they use bundles as a custom configurator tool, allowing shoppers to build their ideal sofa.