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Does Your Bundle Need A SKU?​

Elastic Path offers flexibility when creating bundles, allowing you to choose whether or not your bundle requires a SKU. The decision to assign a SKU depends on your business needs and pricing strategies.

What is a SKU-Based Bundle?​

A SKU-based bundle is assigned a unique Stock Keeping Unit (SKU), allowing you to set a fixed price for the bundle. This makes the bundle function as a single purchasable product in your catalog.

When to Use a SKU-Based Bundle:​

  • Fixed Pricing: Ideal for bundles with a set price, such as promotional gift sets or pre-configured product packages.
  • Simplified Inventory Tracking: Easier to manage stock levels for the bundle as a whole.
  • Discount Campaigns: Perfect for offering discounts on specific groups of products, as you can directly associate the bundle SKU with price book entries.
  • Consistent Pricing Across Channels: Ensures uniform pricing regardless of the shopper’s selections.

What is a SKU-Less Bundle?​

A SKU-less bundle does not have a single SKU and is priced based on the cumulative prices of its components. This type of bundle is flexible and dynamic, allowing shoppers to customize their selections while automatically calculating the total price based on their choices.

When to Use a SKU-Less Bundle:​

  • Dynamic Pricing: Ideal for bundles with variable pricing based on shopper-selected options.
  • Personalized Shopping Experiences: Allows shoppers to customize their purchases, such as choosing colors, sizes, or specific product configurations.
  • Add-Ons and Upsells: Encourages customers to build their bundles with optional add-ons, creating more value while maintaining flexibility.
Key Considerations for Choosing SKU vs. SKU-Less Bundles

Use a SKU-Based Bundle If:​

  • ✅ You want to assign a fixed price for the entire bundle.
  • ✅ Inventory tracking for the bundle as a single unit is important.
  • ✅ You plan to offer promotions tied directly to the bundle.

Use a SKU-Less Bundle If:​

  • ✅ You need flexible pricing based on shopper selections.
  • ✅ Shoppers should customize their bundle from a variety of options.
  • ✅ You want to simplify inventory management by tracking individual components instead of the bundle as a whole.